Setting Goals:

Every company has to set its business and marketing goals internally, which are then translated in advertising campaigns. Here are the sorts of questions youll want to consider in order to set campaign goals, along with the responses a customer like WorldBites would give.

1. How much do you want to invest in keyword advertising?
We want to spend roughly the same as last year, about $20,000 a month for all campaigns combined.

2. What kind of results would be best: generating leads,1 increasing traffic or conversion2 to sales, lowering your cost-per-acquisition, or something else? We want people to think of WorldBites first when theyre looking for ethnic food recipes, catering, or ordering ethnic and exotic food online.

WorldBites@Work wants to raise awareness of its services, since very few people in target cities know about them. Campaign goal: lower the cost-per-acquisition by 30 percent (to under $82 each).
WorldBites Recipes wants to increase traffic so it can sell more advertising on the site. Campaign goal: 1,000 people download recipes in a designated 14-day period.
WorldBites.com wants online orders to be more profitable. Campaign goal: 50 new customers per month, and 30 haggis orders for Robert Burns birthday.

3. What would you consider a good ROI (return on investment)4 on your advertising spend? WorldBites wants to average 300 percent ROI.
By putting specific numbers to each key objective, you can objectively measure your success, and tailor the advertising to meet or exceed your goals. With these WorldBites goals in hand, the next step is to begin choosing keywords.

Definitions:

1 Leads consist of contact information (email, phone, address) for those people who visit your site based on seeing your ad. Qualified leads are those who are likely to fit the profile of your best customers, or have taken additional action, such as signing up for a newsletter or otherwise asking for followup.

2 Conversion is a measure of people who have taken the next action step you desire - buying, registering, or subscribing, for example.

3 Celebrated Scottish poet and songwriter Robert Burns was born in Ayr, Scotland in 1759. The annual commemoration of his birth features the Scottish national dish, a steaming haggis a pudding of sheep organs, oatmeal and savory spices.

4 ROI (Return on Investment) The revenue a company generates from an investment such as an advertising program. ROI is based on tangible benefits (bottom-line increases in revenue or decreases in expense).

AdWords Account Basics:

Your Account is divided into separate Campaigns
Campaigns are divided into Ad Groups
Ad Groups are comprised of Keywords
Keywords trigger your ad when a user searches for them on Google or our partner sites; the ad text is called Creative
All Keywords within an Ad Group must run on the same Creative
You can run multiple Creatives per Ad Group

Ibrahim AL Khulaifeen. A 17 year old from Oman. Owns a blog called http://www.ibrahimsblogoftips.blogspot.com on how to make money online. Make sure you visit it!

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?
Sex in Advertising: Does it Sell?
When Advertising Wears Out
Media Savvy ? Media Skills For Rural Women
Media Savvy - How To Lead, Persuade And Influence
Get Free Radio Advertisement
Add More Pizzazz To Your Ad For More Profits
Mobile Detailers; Customer Window Displays
5 Newspaper Advertising Myths Revealed
Do Your Adverts Get You More Sales?
LED Score Boards
CD Business Cards- Why Use Them?
Is Your Advertising... Sexy?
Direct Mail Catalogs & Brochures: Write Captions That Sell
Free Publicity With Dogs, Cats, and Rats
The Truth in Advertising
More Cheap Tricks for Promoting Your Business
Localized Advertising ? Door-to-Door Ad Distribution on the Fly!
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing
The Key To Marketing New Ideas!
Small Business Image
Brochures - The Ultimate Sales Tool