You can imagine the thousands of dollars big advertisers spend each year to learn hot to best sell you (and the many millions) on their particular products. They to understand your persuasion psychology. Do you sufficient defenses against their sophisticated techniques? EGO-quiz want to test some of the rather basic facts about psychology of advertising with you in these TRUE or FALSE.

1. Catching your attention and focusing on their product is very basic. ______

2. Factors like motion, sound intensity, vivid color, contrast are used to grab your attention, regardless of your intentions. _______

3. The advertisers know what basic needs (sex, power, pride, social recognition, success) are powerful activators of most people. ______

4. They are usually successful in linking up their product with your need satisfaction. _____

5. Motivations of which you are unconscious actually influences your buying behavior. _____

6. The vast majority of persons buy only those things hey truly need for a good life. _____

7. Negative appeals to fears should never be used by reputable advertiser. _______

8. Ploys that go, "You deserve our product," are not very effective. _____

9. The advertising industry credits itself with raising the standard of living. ________

10. Advertising is designed mainly for suckers and push-overs. ______

Answer Key

Some quiz items here will raise some disagreement, but the scoring key reads:

#4, #6, #7, #8 and #10 should be FALSE, all others, TRUE.The first two questions point up the very basic requirement of capturing your involuntary attention first with eye and ear-catching vivid stimuli. But advertisers know they cannot hold your voluntary attention without trying into your needs, motives, and interests very quickly. Thus, they spend a great deal of research money learning how best to accomplish that linking to their products. EGO-quiz scores #4 as false, however, because they usually don't sell you, or many other individuals. They only need to sell a reasonable number out there in their audience- usually not more than 25% or 30%.

They have learned very well that appeals to unconscious motives, (#5), to fears (reasonable ones) such as death, rejection failure (#7), and the indirect, pamper-yourself approaches, are usually highly effective and not too offensive. Advertising is created for the Masses og John Q Public, not just for the suckers. It is usually quite successful, and apparently has helped raise standard of living. But has been in the direction EGO-quiz truly wanted to go?